Seventeen-year-old Luke Littler is now the youngest ever player to win the PDC World Darts Championship.
This has seen the darts prodigy gain 398,370 new Instagram followers in the last month, with 128,038 of these coming on the day of his win.
He defeated Michael van Gerwen with an impressive 7-3 win, making history in the process.
The victory also brought Littler £500,000 in winnings, and he has secured sponsorship deals with KP Nuts, boohooMAN, and Target Darts.
He currently has nearly two million Instagram followers and an engagement rate of 14.8 per cent.
According to an Instagram pricing calculator, Littler can earn up to £15,000 per Instagram post.
Steven McQuillan, lead writer for Compare.bet, said: “Luke Littler has become a darts prodigy, garnering worldwide attention for his talent at such a young age.
“It is interesting to observe his rising popularity through social media, where his following is increasing every day.
“Evidently, fans are enjoying his success and are eager to follow along his journey.
“It will be fascinating to see if darts increases in popularity as well, with Littler perhaps becoming an inspiration to younger people to try the game and even play competitively.”